Every new offer is tested internally by our email
marketing team until we have enough volume to establish realistic
ecpm, epc and conversion %'s by domain.
If the offer passes Step 1, we test it on our trusted
Tier 1 publishers. This traffic helps solidify the metrics and provide
the data we need to make an accurate assessment.
The tested and proven offer is then presented one by
one, to each publisher whose historical performance, target audience
and demographic indicate a match.
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